In CJR on Paid Content for Newspapers

In the dark winter and spring of 2009, as dispatches from the news business grew ever more grim, as Jim Romenesko’s posts took on the feel of casualty reports, newsrooms across the land began to feel like the Emerald City when the Wicked Witch soars overhead, trailing smoke and sending everyone scurrying not for cover, but for an answer, to the Wizard. So it was that in the midst of this gloomy time help appeared, and not merely
the illusion of a wizardly hand. It came from Walter Isaacson and from Steven Brill, who were quickly joined by a determined chorus that, no longer willing to stand idly by as its trade died, took up a call that was clear, direct, and seemingly unassailable in its logic: make the readers pay.

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